Belief Coding is a trademarked, one-to-one method created by Jessica Cunningham and taught through paid facilitator training. In a session of one to two hours, a facilitator uses breathwork, body-based questions and guided memory work to find and "recode" subconscious beliefs. Published evidence so far is limited to small studies without proper controls. Start with our complete guide.
1 guide
Belief Coding is a trademarked, one-to-one method created by Jessica Cunningham and taught through paid facilitator training. In a session of one to two hours, a facilitator uses breathwork, body-based questions and guided memory work to find and "recode" subconscious beliefs. Published evidence so far is limited to small studies without proper controls.
This hub is the home on Self Help Supermarket for Belief Coding. Our complete guide explains the method, the evidence and its limits. As we check them, videos, podcasts, courses, books and practitioner directories for Belief Coding are added to this page.
This hub is for general information and self-education. It is not a replacement for medical or psychological care.
New to Belief Coding? Our complete guide covers who created it, how a session works, what it claims to help with, the honest evidence, safety, what it costs around the world and how to check a facilitator's credentials.
Belief Coding is a trademarked, one-to-one method created by Jessica Cunningham and taught through paid facilitator training. In a session of one to two hours, a facilitator uses…
The evidence is thin. Four papers exist. None is a randomised controlled trial, and none is independent: the authors are the founder, her staff or the neuroscientist who oversees the company's science. The authors of the biggest paper call for randomised trials (Satani & Barodia, 2025).
The UK advertising regulator has ruled against its marketing. In 2025 the ASA found that ads implying Belief Coding "works for everything" were misleading and discouraged essential treatment (ASA, 2025).
You will find the full evidence, with sources, in the complete guide.
Read our complete guide first. It explains Belief Coding step by step and says plainly what the evidence does and does not show.
Jessica Cunningham, a British entrepreneur who appeared on BBC's The Apprentice in 2016. She built the method from techniques she'd learned, including NLP, EFT and reiki. The current company, BCCR Limited, was incorporated in the UK in October 2024.
No. The Belief Code is a separate muscle-testing method from Discover Healing and Dr Bradley Nelson. Search results often mix the two up, particularly in the US, Canada and Australia, so ask any practitioner which one they offer.
No one knows yet. The four papers the company cites are small and none is a randomised trial, so they can't show that Belief Coding caused any improvement. Some people report feeling better, which is real, but it can also reflect time, attention and expectation.
The published prices we found were about US$160 to US$445 for a single session, and US$1,440 to US$1,930 for a six-session block, mostly in pounds or euros. We found no verified prices from the US, Canada, Australia or India. See the cost section for the table and conversions.
For many people it is probably fine, but it can stir up painful memories, and an unregulated facilitator may not be trained to handle that. People with trauma, psychosis, severe depression, addiction or a risk of self-harm should work with a licensed clinician first. Never stop prescribed medication on a facilitator's advice.
No. In most places the title isn't regulated, and the company trains and certifies its own facilitators. Whether someone may treat mental health conditions depends on local law, so ask about their separate qualifications.
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